Copywriting Mastery Current Status Not Enrolled Price NGN 52,500.00 Get Started This course is currently closed Course Content Module 1 Introduction Getting Started What is Copywriting? Different types of copywriting Common copywriting terminologies Module One Assessment 1 Assessment Expand Lesson Content Module One Assessment MODULE 2 Module Overview Exploring copywriting principles Why do people buy things? Tips for mastering persuasion Study your target audience Empathize with your target audience Emphasize benefits over features Influence of human psychology on copywriting Module Two Assessment 1 Assessment Expand Lesson Content Module Two Assessment MODULE 3 Module Overview The AIDA Model Attention Emails and subject lines Blog and headlines 1 of 4
